Product pricing calculator

Work out what to charge for one unit once material and labour are covered and the margin you want is built in. Every figure updates as you type.

Your numbers

Costs for a single finished unit.

$
$
%
0%45%90%

Final price to customer

$128.57

Covers $90.00 of cost and leaves $38.57 profit per unit.

Material 38.9% Labour 31.1% Profit 30.0%

The breakdown

Labour costHours × hourly rate $40.00
Total costMaterial + labour $90.00
Profit per unitPrice − total cost $38.57
Return on cost (ROI)Profit ÷ total cost 42.9%

If you priced at a different margin

Margin Price Profit ROI

Total cost stays at $90.00 in every row — only the margin changes.

Margin and ROI are not the same number. Margin is profit as a share of the selling price, so the price is total cost ÷ (1 − margin). ROI is that same profit measured against cost, which is why a 30% margin shows up as a 42.9% return.